Welcome to the blog! If you’ve ever felt like you’re juggling all the tasks in your business—managing bookings, answering client messages, handling laundry, and trying to keep up with social media—you’re not alone. This stage of your career can be overwhelming, but it’s also where your business can transform. Today, we’ll explore how to move from the grind of being a solo esthetician to the freedom of becoming a true business owner.
And if you want to dive deeper, check out the podcast episode where I share personal stories and actionable steps to help you transition successfully.
Why Solo Estheticians Work the Hardest
Starting as a solo esthetician often feels empowering—you’ve built your business from scratch, and you’re proud of how far you’ve come. But let’s be real:
• You’re trading time for money.
• You’re wearing all the hats—technician, marketer, scheduler, and even janitor.
• Boundaries between work and personal life are blurry, leaving you drained and unable to fully enjoy time with family.
If you’ve ever done a lash set at 9:30 PM or found yourself glued to your phone responding to client messages during dinner, you know the toll it takes. While this level of hustle might have worked in the beginning, it’s not sustainable for long-term growth.
The Key to Breaking Free: Shifting Your Mindset
The growth phase is about transitioning from being self-employed to becoming a business owner. What’s the difference?
• Self-Employed: You’re doing all the work yourself. Your income depends entirely on your time and energy.
• Business Owner: You’ve developed systems and built a team, so your business can run smoothly—even without your constant involvement.
This shift requires letting go of control and embracing delegation.
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